Communicate the value and impact of what you do, explain your work, sell your services

Source Software – brand development through writing

Written communications and tone of voice - software company

Writing Services honed the brand development skills of the Source team through written communications and improving the company’s tone of voice.

“Since ‘discovering’ Anita Holford, the quality of our marketing and communications have taken a quantum leap forward. She has worked tirelessly to understand Source as a business, the markets we operate in and then delivered a fresh approach to our marketing literature. Anita is ensuring that our business personality and values are now properly reflected in all that we do. We have seen a great response from our customers and, intriguingly, congratulations from one of our competitors! Anita has been a boon to Source and, with her energy, passion and skills, will help us realise our business goals. And she is fun to work with!! ” Malcolm Guest, Managing Director.

Source Software, based in Penarth, South East Wales, is the company behind the Source™, a software package that enables insurance brokers and financial advisors to find, compare and sell a range of insurances. But this is no ordinary company.

Creativity lies at the heart of Source, and an entrepreneurial culture runs right through it. Employees are encouraged to be creative, give their views, to question and challenge. The emphasis is on working hard but also having fun.

Anita helped the team at Source to develop their brand through written communications. Together we improved the tone of voice; involved staff in representing the brand through photography, stories, and a staff editorial team; and created new, more engaging ways of communicating with Source’s customers.

Photographs: Matthew Embury. 

See sample ‘tone of voice’ marketing materials

Tone of voice & written communications, software company

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