Communicate the value and impact of what you do, explain your work, sell your services

Youth Music – case studies about the power of music

Youth Music Website

“Anita conducted sensitive telephone interviews with vulnerable young people and their families, and crafted their words into the powerful emotive stories we needed for fundraising purposes. Anita is professional, efficient and innovative: when a story she’d already worked on had to be withdrawn due to a change in participant’s circumstances, she managed to produce a fantastic replacement case study while working within our existing budget. Her work has made a huge difference to our communications with our supporter audiences, and we’d be very happy to work with her again.” Sophie Appleby, Communications Manager, Youth Music.

Youth Music were looking for freelance writers to research and write stories (case studies) about how the projects they fund have transformed the lives of individual young people. I was one of three writers contracted to create the stories, which involved interviewing six young people, as well as the adults involved in their care, support or music-making.

The charity supports more than 400 life-changing music-making projects across England each year, reaching around 90,000 young people. Communicating the impact of their work is essential, so they wanted powerful, inspiring and persuasive stories, to share through websites, social media, newsletters, publications and with the media.

The stories are being used to demonstrate impact to corporate partners, trusts and foundations, major donors and the general public.

Read the stories:

Muz beats a pathway out of prison and mental health services

Creativity, expression and freedom for Joe through music technology

Music helped Darren build a life away from hostels

Music opened the door to a world of words for Daniel

A life-changing experience for Alex, a teenager in foster care

Singing and songwriting helped Siân return to mainstream education

Other work for Youth Music:

Anita was also part of a team which, for three years, evaluated Youth Music’s Musical Inclusion programme, and developed an online network of practitioners. Anita was social media editor, responsible for encouraging online networking and sharing of good practice. Read more here.

She also worked for two of the Musical Inclusion projects (research, evaluation consultancy, and communications work) in Bristol and in Swindon/Wiltshire/Gloucestershire.

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