“The service was excellent: Anita quickly grasped what we were trying to express as an organisation. The resulting copy was spot on and required barely any edits. It was a real pleasure working with her – I always look forward to working with her again and wouldn’t look anywhere else for copywriting.” Minal Desai, CEO and Operations Director, Cedar Care.
Cedar Care wanted marketing materials to promote its residential and nursing homes, reassuring potential residents and their families of the quality of care that the organisation provides. Dispirito Design approached Writing Services to develop copy for a brochure, leaflets for individual homes and copy for advertisements and banners.
Anita visited the homes to meet and interview residents, staff and management team, and to experience the daily life of the homes. She developed copywriting structured around Cedar Care’s ‘caring commitment’; the ‘Cedar Care family’ of staff; a day in the life of a Cedar Care home and a step-by-step guide to moving in.
Combined with beautiful design from Dispirito and charming photographs from Nanette Hepburn, the organisation now has a brand that sets them apart from other care homes. It conveys the warmth and personality of Cedar Care and its ‘family’.
Anita has since written copy for a feature for a magazine, an advert, and a new website.
See the brochure and feature article
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