Communicate the value and impact of what you do, explain your work, sell your services

Cedar Care Homes – brochure copy for elderly care


Cedar Care - homes for the elderly

“The service was excellent: Anita and Dyfan quickly grasped what we were trying to express as an organisation. The resulting copy was spot on and required barely any edits. It was a real pleasure working with them – I always look forward to working with Writing Services and wouldn’t look anywhere else for copywriting.” Minal Desai, CEO and Operations Director, Cedar Care.

Cedar Care wanted marketing materials to promote its residential and nursing homes, reassuring potential residents and their families of the quality of care that the organisation provides. Their designer, Dispirito Design, originally approached Anita to develop copy for a brochure, leaflets for individual homes and copy for advertisements and banners; and we continue to work with Cedar Care to this day.

For the original brochure work, Anita visited the homes to meet and interview residents, staff and management team, and to experience the daily life of the homes. She developed copywriting for a Cedar Care brochure structured around Cedar Care’s ‘caring commitment’; the ‘Cedar Care family’ of staff; a day in the life of a Cedar Care home and a step-by-step guide to moving in. Anita then wrote copy for a feature for BathMagazine, an advert, and a new website.

For our latest commission, Cedar Care needed content for marketing materials (advertorials, brochures, the website, and a guest information booklet) to promote its newest rehabilitation and nursing homes in the leafy Bristol suburb of Westbury-on-Trym. We visited both Oakhill Mansions which provides long-term nursing care for elderly guests; and The Lodge at Oakhill, which offers short-term specialist reablement, rehabilitation in a luxurious hotel-like setting guests who are 45-years-old or older.

Combined with beautiful design from Dispirito and charming photographs from Nanette Hepburn, the organisation now has a brand that sets them apart from other care homes. It conveys the warmth and personality of Cedar Care and its ‘family’.

See similar work

Notaro care homes for older people and those with alcohol-related diseases – research, interviews, copywriting

Leave a Comment





This site uses Akismet to reduce spam. Learn how your comment data is processed.