Sound Sense

Head of Communications

Until January 2003, Anita Holford was Head of Communications for Sound Sense, the UK development agency for community music, and Features Editor of its magazine, Sounding Board. She was also a member of the Senior Management Team, contributing to strategy and helping to develop fundraising bids for projects. See www.soundsense.org and click on 'About community music' for edited versions of newsletters written for Sound Sense.

Anita continues to write for Sounding Board magazine. See Features archive for samples of articles.

What is community music?

Community music is about people having the opportunity to participate in music. It can contribute to social justice, community development and regeneration, life-long learning, social inclusion and health and wellbeing. Anita's work involved promoting community music to a variety of different audiences through direct marketing campaigns (targeted to funders, government, policy makers); writing, editing and producing publications; promoting Sound Sense's events and publications to those involved in community music and music education, and writing articles for a range of publications read by the target markets.

“Anita's writing is clear and direct, but not dry. Her communications and promotion work is always well targeted and sensitive to the audience, as well as being attractive and helpful.”
Kathryn Deane, Director, Sound Sense.

More case studies:

• Youth Music:
  Funding application