- writing
- communications
- music development
St David's Hall, Cardiff
Marketing Manager
St David's Hall presents a range of rock, pop, roots, jazz, and classical music, comedy, ballet/dance as well as children’s and education/outreach activities. Anita Holford was Marketing Manager of this 1,800-seat concert hall, run by the local authority, and also for a team of four marketing department staff.
The post involved strategic planning - analysis of sales, attendance and research statistics and other information relating to the business, development of appropriate strategies and monitoring of results; marketing campaign planning and implementing (writing copy for leaflets, publications, advertisements, press-releases, direct mail letters and other materials); briefing designers; devising marketing campaigns for events or series using all elements of the marketing mix; broader management activities such as programming, box office training, customer care, disability policy, and working with the education and community department in development of educational and marketing initiatives.
