Communicate the value and impact of what you do, explain your work, sell your services

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Leicester-Shire Schools Music Service – communications strategy

“Thank you for this – it is a meaningful working document [marketing strategy and plan] that everyone in the organisation will take on board. Your great facilitation and leadership style has empowered and enriched the understanding of the team, enabling them to take ownership of the process – that for me is a fantastic achievement.…

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Real Ideas Organisation – writing for the web

Writing Services created a writing for the web INSET training day for the Real Ideas Organisation which included web navigation and good digital writing. “Anita is one of the best communications professionals I have ever worked with. She never fails to deliver – and always with warmth, clarity and absolute professionalism.” Matt Little, Director, Real Ideas…

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Youth Music – website development and user testing

“Anita is professional, efficient and innovative. Her work has made a huge difference to our communications with our supporter audiences, and we’d be very happy to work with her again.”  Sophie Scott, Communications Manager, Youth Music. The Youth Music Network website is an online community for people working in music education and community music. It is…

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Voluntary Arts – arts and health website and articles

“Anita picked up a complex project and almost single handedly delivered it in record time, so that the organisation had something which we had promised for a long time. She is gold standard – reliable, intelligent, innovative, understanding, able to interpret a brief WITH the client. She really listens, suggests without being critical or patronizing.…

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Community Sector Coalition & Voluntary Arts – leadership case studies

Writing Services was asked to write leadership case studies, edit training materials, and write marketing materials to promote a training programme. Community Sector Coalition and Voluntary Arts wanted some case studies for the leadership training programme they were developing for voluntary arts groups. They wanted to explain how leadership might help these groups, and encourage…

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Source Software – brand development through writing

Writing Services honed the brand development skills of the Source team through written communications and improving the company’s tone of voice. “Since ‘discovering’ Anita Holford, the quality of our marketing and communications have taken a quantum leap forward. She has worked tirelessly to understand Source as a business, the markets we operate in and then…

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Surrey Arts – develop enewsletter, editing, coaching

Writing Services was asked to develop an enewsletter and provide follow-up editing and telephone coaching services to staff at Surrey Arts. The aim of the enewsletter was to improve the organisation’s communications with staff, partners, school heads, teachers and music leaders/tutors. Surrey Arts is the county’s music and arts service, and also the lead organisation in…

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‘SWAG’ Musical Inclusion / Youth Music – case studies

The most vulnerable and disadvantaged young people in our society are often those who can benefit most from making music. Yet often because of the challenges they face, they’re the least able to access opportunities to do so. SWAG (Swindon, Wiltshire and Gloucestershire) Musical Inclusion was a programme funded by Youth Music and others, which addressed…

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Make Music Gloucestershire – schools services brochure

Writing Services developed a school services brochure to advocate the benefits of music to headteachers and subject leaders. As part of Writing Services’ work with Make Music Gloucestershire, the county’s music education hub, Anita was asked to develop and a school services brochure to help sell services to school heads, and advocate the benefits of…

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