All
Voluntary Arts – arts and health website and articles
“Anita picked up a complex project and almost single handedly delivered it in record time, so that the organisation had something which we had promised for a long time. She is gold standard – reliable, intelligent, innovative, understanding, able to interpret a brief WITH the client. She really listens, suggests without being critical or patronizing.…
Read MoreCommunity Sector Coalition & Voluntary Arts – leadership case studies
Writing Services was asked to write leadership case studies, edit training materials, and write marketing materials to promote a training programme. Community Sector Coalition and Voluntary Arts wanted some case studies for the leadership training programme they were developing for voluntary arts groups. They wanted to explain how leadership might help these groups, and encourage…
Read MoreSource Software – brand development through writing
Writing Services honed the brand development skills of the Source team through written communications and improving the company’s tone of voice. “Since ‘discovering’ Anita Holford, the quality of our marketing and communications have taken a quantum leap forward. She has worked tirelessly to understand Source as a business, the markets we operate in and then…
Read MoreSurrey Arts – develop enewsletter, editing, coaching
Writing Services was asked to develop an enewsletter and provide follow-up editing and telephone coaching services to staff at Surrey Arts. The aim of the enewsletter was to improve the organisation’s communications with staff, partners, school heads, teachers and music leaders/tutors. Surrey Arts is the county’s music and arts service, and also the lead organisation in…
Read More‘SWAG’ Musical Inclusion / Youth Music – case studies
The most vulnerable and disadvantaged young people in our society are often those who can benefit most from making music. Yet often because of the challenges they face, they’re the least able to access opportunities to do so. SWAG (Swindon, Wiltshire and Gloucestershire) Musical Inclusion was a programme funded by Youth Music and others, which addressed…
Read MoreThe Music Works – case studies of music mentoring with vulnerable young people
“Anita showed excellent skills in talking to both the young people and to staff. She draws out key bits of information in a way that is both sensitive and perceptive. Vulnerable young people have found her easy to talk to and have found the experience positive for them. Anita has a way of approaching this…
Read MoreMake Music Gloucestershire – schools services brochure
Writing Services developed a school services brochure to advocate the benefits of music to headteachers and subject leaders. As part of Writing Services’ work with Make Music Gloucestershire, the county’s music education hub, Anita was asked to develop and a school services brochure to help sell services to school heads, and advocate the benefits of…
Read MoreNotaro care homes – research and write brochure and web copy
Writing Services was asked to research and write brochure and web copy for Notaro Care Homes, a family-run business with 10 homes in Weston-super-Mare. Notaro Care Homes is a family-run business which cares for residents in 10 homes in Weston-super-Mare. Most of the homes cater for elderly people, but there are also homes for those…
Read MoreAlexandra Wilson – copywriting
Alexandra Wilson is a fitness, health and nutrition expert who Anita started working with when they were both setting up their businesses in the early 2000s. Initially Anita provided copywriting for Alex’s promotional postcards and brochure: over time, the business and work expanded and Anita provided regular support and content for around six years including…
Read More