Communicate the value and impact of what you do, explain your work, sell your services

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Source Software – brand development through writing

Copywriting, tone of voice - software company

Writing Services honed the brand development skills of the Source team through written communications and improving the company’s tone of voice. “Since ‘discovering’ Anita Holford, the quality of our marketing and communications have taken a quantum leap forward. She has worked tirelessly to understand Source as a business, the markets we operate in and then…

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Surrey Arts – develop enewsletter, editing, coaching

Surrey Arts Enewsletter

Writing Services was asked to develop an enewsletter and provide follow-up editing and telephone coaching services to staff at Surrey Arts. The aim of the enewsletter was to improve the organisation’s communications with staff, partners, school heads, teachers and music leaders/tutors. Surrey Arts is the county’s music and arts service, and also the lead organisation in…

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‘SWAG’ Musical Inclusion / Youth Music – case studies

SWAG musical inclusion case studies

The most vulnerable and disadvantaged young people in our society are often those who can benefit most from making music. Yet often because of the challenges they face, they’re the least able to access opportunities to do so. SWAG (Swindon, Wiltshire and Gloucestershire) Musical Inclusion was a programme funded by Youth Music and others, which addressed…

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Make Music Gloucestershire – schools services brochure

Writing Services developed a school services brochure to advocate the benefits of music to headteachers and subject leaders. As part of Writing Services’ work with Make Music Gloucestershire, the county’s music education hub, Anita was asked to develop and a school services brochure to help sell services to school heads, and advocate the benefits of…

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Notaro care homes – research and write brochure and web copy

Writing Services was asked to research and write brochure and web copy for Notaro Care Homes, a family-run business with 10 homes in Weston-super-Mare. Notaro Care Homes is a family-run business which cares for residents in 10 homes in Weston-super-Mare. Most of the homes cater for elderly people, but there are also homes for those…

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Alexandra Wilson – copywriting

Alexandra Wilson is a fitness, health and nutrition expert who Anita started working with when they were both setting up their businesses in the early 2000s. Initially Anita provided copywriting for Alex’s promotional postcards and brochure: over time, the business and work expanded and Anita provided regular support and content for around six years including…

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