Communicate the value and impact of what you do, explain your work, sell your services

Music and music education

Brighton SoundCity – enewsletter editing & support

“Many thanks for all your excellent support and guidance in developing our newsletter. With your guidance and Sharon’s excellent local leadership our offer has been transformed!” Peter Chivers, Head of Music & Arts, Brighton and Hove City Council.   Peter Chivers, head of Brighton and Hove Music & Arts, approached me following a recommendation from…

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Youth Music – case studies about the power of music

“Anita conducted sensitive telephone interviews with vulnerable young people and their families, and crafted their words into the powerful emotive stories we needed for fundraising purposes. Anita is professional, efficient and innovative: when a story she’d already worked on had to be withdrawn due to a change in participant’s circumstances, she managed to produce a…

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Make Music Gloucestershire: music education hub communications

Make Music Gloucestershire is the county’s music education hub: a network of organisations and individuals across the county, including schools, who want to help more young people learn and make music in Gloucestershire. It’s led by the County Council, working alongside a small commissioning team, advisory group, and a network of partners. I’ve been the…

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The Music Works – case for support

The Music Works is a charity whose mission is to transform lives through creative music-making. It uses music to empower people to reach their potential so that everyone who wants to, regardless of their background or situation, has the chance to make music. In particular, it focuses on young people who face the greatest barriers…

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Make Music Gloucestershire – website, enewsletters and social media

Writing Services successfully carried out website, enewsletters and social media work for Make Music Gloucestershire, the county’s music education hub. As part of Anita’s work with Make Music Gloucestershire, the county’s music education hub, she developed a new website, enewsletters and social media channels. (NB: the website has since been transferred over to the County…

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Royal Scottish National Orchestra – copywriting, CD & booklet

Writing Services was tasked with copywriting a CD booklet for a project to encourage parents of babies in Scotland to play and enjoy classical music in the home. Hello baby, welcome to the world. Here’s astar to light your journey, And to watch as it’s unfurled. Astar is the Gaelic word for journey. We chose…

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Music Education UK – articles for magazine and website

Music Education UK magazine and website approached Anita to write two articles on headteachers’ role in promoting/developing music in their school, and the wider impact this has on the school and pupils. This was in 2011, a time when music in schools was facing threats from the English Ebacc and the possible removal of music from…

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Leicester-Shire Schools Music Service – communications strategy

“Thank you for this – it is a meaningful working document [marketing strategy and plan] that everyone in the organisation will take on board. Your great facilitation and leadership style has empowered and enriched the understanding of the team, enabling them to take ownership of the process – that for me is a fantastic achievement.…

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Youth Music – website development and user testing

“Anita is professional, efficient and innovative. Her work has made a huge difference to our communications with our supporter audiences, and we’d be very happy to work with her again.”  Sophie Scott, Communications Manager, Youth Music. The Youth Music Network website is an online community for people working in music education and community music. It is…

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‘SWAG’ Musical Inclusion / Youth Music – case studies

The most vulnerable and disadvantaged young people in our society are often those who can benefit most from making music. Yet often because of the challenges they face, they’re the least able to access opportunities to do so. SWAG (Swindon, Wiltshire and Gloucestershire) Musical Inclusion was a programme funded by Youth Music and others, which addressed…

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