Communicate the value and impact of what you do, explain your work, sell your services

Music and music education

University of Sunderland – writing content for online training

Participatory arts online course training materials

Our copywriting work for the University of Sunderland was very exciting as it involved our very first foray into developing online training materials for a MOOC – a Massive Open Online Course. A MOOC is aimed at unlimited participation and open access via the web. In addition to traditional course materials such as filmed lectures,…

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Brighton & Hove Music & Arts – communications strategy

BHMA communications strategy

“Anita did great work with our leadership team, really listening to our initial thoughts, progressing the thinking, and then developing a helpful communications strategy with tangible outcomes. This has built on the work she had already carried out, working with our teams on digital marketing, and communications work for Our Future City”. Peter Chivers, Head…

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Wiltshire Music Connect – case studies, leaflets and communications strategy

Wiltshire music education hub leaflet

  “You’ve brought expertise into our team and we’ll be communicating more effectively as a result of it. We enjoyed the balance between support and challenge and appreciated your sensitivity to particular issues and challenges. Thank you.” Nick Howdle, Leader, Wiltshire Music Connect.   Our music education hubs communications work keeps on growing, with Wiltshire Music…

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Brighton SoundCity – enewsletter editing & support

SoundCity Brighton enewsletter

“Many thanks for all your excellent support and guidance in developing our newsletter. With your guidance and Sharon’s excellent local leadership our offer has been transformed!” Peter Chivers, Head of Music & Arts, Brighton and Hove City Council.   Peter Chivers, head of Brighton and Hove Music & Arts, approached me following a recommendation from…

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Youth Music – case studies about the power of music

  “Anita conducted sensitive telephone interviews with vulnerable young people and their families, and crafted their words into the powerful emotive stories we needed for fundraising purposes. Anita is professional, efficient and innovative: when a story she’d already worked on had to be withdrawn due to a change in participant’s circumstances, she managed to produce…

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Make Music Gloucestershire: music education hub communications

Make Music Gloucestershire website

Make Music Gloucestershire is the county’s music education hub: a network of organisations and individuals across the county, including schools, who want to help more young people learn and make music in Gloucestershire. It’s led by the County Council, working alongside a small commissioning team, advisory group, and a network of partners. Anita was the…

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The Music Works – case for support

The Music Works is a charity whose mission is to transform lives through creative music-making. It uses music to empower people to reach their potential so that everyone who wants to, regardless of their background or situation, has the chance to make music. In particular, it focuses on young people who face the greatest barriers…

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Royal Scottish National Orchestra – copywriting, CD & booklet

Astar CD Cover

Writing Services was tasked with copywriting a CD booklet for a project to encourage parents of babies in Scotland to play and enjoy classical music in the home. Hello baby, welcome to the world. Here’s astar to light your journey, And to watch as it’s unfurled. Astar is the Gaelic word for journey. We chose…

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Music Education UK – articles for magazine and website

Music Education UK magazine

Music Education UK magazine and website approached Anita to write two articles on headteachers’ role in promoting/developing music in their school, and the wider impact this has on the school and pupils. This was in 2011, a time when music in schools was facing threats from the English Ebacc and the possible removal of music from…

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Leicester-Shire Schools Music Service – communications strategy

Leicestershire music education hub

“Thank you for this – it is a meaningful working document [marketing strategy and plan] that everyone in the organisation will take on board. Your great facilitation and leadership style has empowered and enriched the understanding of the team, enabling them to take ownership of the process – that for me is a fantastic achievement.…

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