Communicate the value and impact of what you do, explain your work, sell your services

IRC – copywriting, editing, and messaging

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The sector we work in is one with an acronym. And there starts the problem. It’s the WASH sector – the water, sanitation and hygiene sector. It is cluttered with jargon. We who are in it are barely aware of the impenetrability of our discussions for outsiders. The jargon is not a problem at the conferences where we all get together or in the reports we write and share with sector peers. But it is in engaging with the rest of the world. This is where we get the great support from Writing Services. They help us in making our content concise, engaging, straightforward and accessible for the rest of world. And they do that very well.” Petra Brussee, Head of Corporate Communications, IRC

 

It’s exciting for us to be working with an international client – particularly one with such an important mission as IRC, the international water charity that’s set up to find long-term solutions to the global crisis in water, sanitation and hygiene services. Our latest commission, in Spring 2016 saw the communications team approach us to refine the draft of their annual report.

We’ve worked with IRC on a number of projects now, developing copy that conveys IRC’s mission, vision and values in a clear, confident manner which both reflects IRC as an organisation, and tells its stories in an appealing way.

One of our first projects was to rewrite the organisation’s mission, vision, and values which included interviewing a range of stakeholders. The most recent project has seen us help develop the content, structure, key messages and narrative framework for its new website (not yet live as of October 2018). Other projects have included  writing the structure and content for an ‘offshoot’ website, IRC Consult; copywriting a fundraising brochure and a PowerPoint presentation targeted at potential international funders; editing annual reports and business plans.

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