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Copywriting

Winning your customers’ hearts and minds

Copywriting isn’t just about catchy straplines. If you want to make a connection, first you need to put yourself in your audience's shoes.

Writing Services can make your customers sit up and take notice by considering:

• what is likely to motivate your target markets
• what benefits you are offering them
• what makes you unique (what is your story?)
• what tone of voice is right for you
  
• what you want the result to be
  

Media and marketing

Making sure your message hits the right target

Writing services is about more than writing. If you need press and PR, internal and external communications, and marketing - particularly if your organisation has a creative, social or public purpose - I'll be happy to help.

I have experience as as Marketing Manager and Head of Communications, and have carried out media and marketing campaigns at a local, regional and national level. I work with colleagues in print and design or can work with your preferred suppliers.

Feature writing

Going beyond promotion

I specialise in writing for arts and music publications (particularly community arts), but I've also written for third sector (social justice/charity), health and education ; consumer; specialist and local publications.

I started my working life on a local newspaper, and have experience of all types of feature writing, from celebrity interviews to in-depth, researched, articles. 

Music promotion and arts consultancy

In tune with the arts

If you work for a music or arts organisation and need marketing and press work, research or project development, I can help.

I specialise in music and the community arts, and has more than 18 years’ experience in arts marketing and arts development.

I've been the Marketing Manager of a music venue; Head of Communications for a community music development agency; and I've worked on a range of arts and music-related projects as a freelancer.

Editing

Making your words more effective

Once you’ve written your text, you may need someone to make it sharper, clearer and easier to read. I can help by:

• checking for correct grammar and spelling and making sure copy is consistent and factually correct
• ensuring the style of writing is coherent, and appropriate for you and your readers and creating a house style
• editing or re-writing copy to make it more effective or to fit a word count and restructuring where needed with box-outs or sub-headings
• working with graphic designers and printers to ensure consistency of approach or managing the process of producing a publication from concept to print