Communicate the value and impact of what you do, explain your work, sell your services

Posts Tagged ‘tone of voice’

IRC – copywriting, editing, and messaging

“The sector we work in is one with an acronym. And there starts the problem. It’s the WASH sector – the water, sanitation and hygiene sector. It is cluttered with jargon. We who are in it are barely aware of the impenetrability of our discussions for outsiders. The jargon is not a problem at the…

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Source Software – brand development through writing

Copywriting, tone of voice - software company

Writing Services honed the brand development skills of the Source team through written communications and improving the company’s tone of voice. “Since ‘discovering’ Anita Holford, the quality of our marketing and communications have taken a quantum leap forward. She has worked tirelessly to understand Source as a business, the markets we operate in and then…

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