Communicate the value and impact of what you do, explain your work, sell your services

University of Sunderland – writing content for online training

Participatory arts online course training materials

Our copywriting work for the University of Sunderland was very exciting as it involved our very first foray into developing online training materials for a MOOC – a Massive Open Online Course.

A MOOC is aimed at unlimited participation and open access via the web. In addition to traditional course materials such as filmed lectures, readings, and problem sets, many MOOCs provide interactive user forums to support community interactions and social learning. Participants ask other participants for advice, insights and tips, and the course tutor provides the framework.

Dr Caroline Mitchell, the University’s senior lecturer in radio, commissioned us to do the work. She was looking for content for a Participatory Arts MOOC, and approached Anita because of the wealth of case studies, articles, blogs and reports she had written about participatory/inclusive music over the years.

Music education, community music and participatory/inclusive music articles and blogs

Recent report, The Power of Equality – Deane, Holford, Hunter, Mullen

This was a sharp learning curve for us: we had no idea how a MOOC worked! But we did have experience in understanding user journey in websites, social networks and online communities, so we had a good starting point.

Because of her experience in music education, Anita took the lead in creating the course materials. Dyfan completed the initial research and tested the course, using his skills in writing for the web skills to develop and edit it in readiness for the launch.

Find out more about the course: Introduction to participatory arts and media online course

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